John Academy

John Academy

Paid Media Executive

Job Snapshots

  • 31 March, 2019
  • Not Specified
  • Undefined
  • 5
  • Negotiable
  • Paid Media Executive

Job Description:

Job Context
Location: The role is based in Sylhet, Bangladesh

Job Responsibilities
  • What will you be doing?
  • Develop a flexible annual campaign plan based on the marketing strategy by working with colleagues to determine the right campaigns at the right time.
  • Create dynamic and effective fully integrated marketing campaigns, with clear objectives, have a positive ROI and optimise the customer journey. Prepare and manage campaign budgets.
  • Work with the Marketing Services team to deliver fully integrated campaigns aimed at retaining members and customers, providing tactical support where required such as campaign copywriting.
  • Develop campaign project plans and report progress against those plans to the Head of Marketing . Identify project risks and how those risks can be mitigated.
  • Design and evolve member communications programmes that engage members and deliver member value to encourage additional training, membership upgrades and increase retention rates.
  • Manage priorities and colleague expectations in line with business needs.
  • Regularly report on campaign performance to the Head of Marketing.
  • Quality assurance of all campaign materials before being released including ensuring key messages, tone of voice and brand identity are all adhered to.
  • Understand the market and customers to ensure communications materials will resonate with the target audience.
  • Using campaign performance tracking, continuously seek to improve the quality and effectiveness of campaigns.
  • Advise on and evangelize the use of latest marketing trends and explore innovative opportunities and ways to engage customers.
  • Conceptualize, implement and optimize the marketing / sales lead funnel using industry best practices for marketing with a heavy emphasis on measurement and optimization.
  • Own and manage the lead generation process and systems - work hand in hand with sales leadership globally on a daily basis with an end-to-end lens to ensure achievement of joint goals for lead generation and sales.

Educational Requirements:

N/A

Additional Requirements:

  • Competent marketing campaigner with a minimum 5 years' experience. Committed to continuous professional development.
  • Experience of conceiving, managing and delivering successful integrated marketing campaigns using relevant tools in the marketing communications mix to measurable results.
  • Experience in customer marketing approaches that engage existing customers and stakeholders.
  • Educated to degree level with relevant qualifications.
  • Technically literate with Microsoft Office, CRM and other marketing automation systems.
  • Commercial approach comfortable with analytics, KPIs, ROI and reporting and able to work within budgets.
  • Innovative thinker, creative by nature and willing contributor.
  • English language is essential.

Other Benifits:

  • Very attractive salary
  • Become part of UK's top online learning provider.
  • Monthly bonus
  • Employee of the year scheme
  • Employee of the month scheme
  • Monthly team activity
  • Active social committee
  • Relaxed dress code

Additional Info:

Read Before Apply
If you are interested, please send your CV along with your portfolio,experience ,current remuneration and salary expectations at jobs@johnacademy.co.uk
(You must mention the position title at subject line of your email)
Application deadline: 31 March, 2019
Only short listed candidates will be invited for interview

Send your CV to jobs@johnacademy.co.uk

For any further queries please feel free to contact:
020 3744 3990

John Academy

Click Here to apply through email. For direct apply, make sure you attached your resume with a cover letter and file format must be in PDF.