John Academy

John Academy

Paid Media Executive

Job Snapshots

  • 31 March, 2019
  • Not Specified
  • Undefined
  • 5
  • Negotiable
  • Paid Media Executive

Job Description:

Job Context
Location: The role is based in Sylhet, Bangladesh

Job Responsibilities
  • What will you be doing?
  • Develop a flexible annual campaign plan based on the marketing strategy by working with colleagues to determine the right campaigns at the right time.
  • Create dynamic and effective fully integrated marketing campaigns, with clear objectives, have a positive ROI and optimise the customer journey. Prepare and manage campaign budgets.
  • Work with the Marketing Services team to deliver fully integrated campaigns aimed at retaining members and customers, providing tactical support where required such as campaign copywriting.
  • Develop campaign project plans and report progress against those plans to the Head of Marketing . Identify project risks and how those risks can be mitigated.
  • Design and evolve member communications programmes that engage members and deliver member value to encourage additional training, membership upgrades and increase retention rates.
  • Manage priorities and colleague expectations in line with business needs.
  • Regularly report on campaign performance to the Head of Marketing.
  • Quality assurance of all campaign materials before being released including ensuring key messages, tone of voice and brand identity are all adhered to.
  • Understand the market and customers to ensure communications materials will resonate with the target audience.
  • Using campaign performance tracking, continuously seek to improve the quality and effectiveness of campaigns.
  • Advise on and evangelize the use of latest marketing trends and explore innovative opportunities and ways to engage customers.
  • Conceptualize, implement and optimize the marketing / sales lead funnel using industry best practices for marketing with a heavy emphasis on measurement and optimization.
  • Own and manage the lead generation process and systems - work hand in hand with sales leadership globally on a daily basis with an end-to-end lens to ensure achievement of joint goals for lead generation and sales.

Educational Requirements:


Additional Requirements:

  • Competent marketing campaigner with a minimum 5 years' experience. Committed to continuous professional development.
  • Experience of conceiving, managing and delivering successful integrated marketing campaigns using relevant tools in the marketing communications mix to measurable results.
  • Experience in customer marketing approaches that engage existing customers and stakeholders.
  • Educated to degree level with relevant qualifications.
  • Technically literate with Microsoft Office, CRM and other marketing automation systems.
  • Commercial approach comfortable with analytics, KPIs, ROI and reporting and able to work within budgets.
  • Innovative thinker, creative by nature and willing contributor.
  • English language is essential.

Other Benifits:

  • Very attractive salary
  • Become part of UK's top online learning provider.
  • Monthly bonus
  • Employee of the year scheme
  • Employee of the month scheme
  • Monthly team activity
  • Active social committee
  • Relaxed dress code

Additional Info:

Read Before Apply
If you are interested, please send your CV along with your portfolio,experience ,current remuneration and salary expectations at
(You must mention the position title at subject line of your email)
Application deadline: 31 March, 2019
Only short listed candidates will be invited for interview

Send your CV to

For any further queries please feel free to contact:
020 3744 3990

John Academy

Click Here to apply through email. For direct apply, make sure you attached your resume with a cover letter and file format must be in PDF.